• Digital Marketing & Sales Excellence •
Turn Digital Visibility Into Qualified Leads,
Stronger Customer Relationships, and
Sustainable Sales Growth
Learn how to connect digital marketing, customer engagement, lead generation, consultative selling, and sales execution into one integrated growth strategy that attracts the right customers and converts them into lasting business relationships.
2-Day Intensive Practical Training | Format: Interactive Training | Certification: Certificate of Completion
The Core Problem
Statement
Many organizations are investing in social media, digital advertising, content creation, email marketing, and other digital channels.
Why Organizations Struggle To
Turn Digital Marketing Into Sales
• The Visibility
Trap:
Having a strong online presence does not automatically translate into qualified leads, conversions, or revenue.
• The Content
Problem:
Organizations may produce frequent content without a clear strategy for attracting, nurturing, engaging, and converting their target customers.
• The Customer Journey Gap:
Without understanding customer needs, buying behavior, touchpoints, and decision-making processes, marketing efforts can miss the moments that influence purchase decisions.
• The Lead Conversion Gap:
Generating leads is only part of the process. Without effective qualification, nurturing, consultative selling, and follow-up, valuable opportunities can be lost.
• The Marketing-Sales Disconnect:
When marketing and sales operate separately, organizations can experience poor lead handoffs, inconsistent customer experiences, and missed revenue opportunities.
• The Measurement Problem:
Without tracking metrics such as conversion rate, customer acquisition cost, customer lifetime value, and return on marketing investment, organizations may not know which activities are actually producing results.
• Program Overview & Core Objectives
From Digital Marketing Activity to Measurable Sales Growth
Digital Marketing and Sales Excellence is a practical two-day training designed to help professionals build an integrated approach to digital marketing and sales that attracts the right audience, generates qualified leads, strengthens customer relationships, improves conversion, and supports sustainable business growth.
• Understand the Digital Marketing Ecosystem:
Identify digital channels and strategies suited to different business and customer objectives.
• Develop Digital Marketing Strategies:
Create integrated strategies aligned with business objectives, customer needs, and value propositions.
• Build a Growth Strategy:
Develop a practical 90-Day Digital Marketing and Sales Growth Strategy for implementation.
Who Should Attend?
Marketing & Digital Specialists: Professionals focused on refining digital strategy, content, advertising, analytics, and lead generation performance.
Sales & Business Development: Managers and individual contributors aiming to sharpen prospecting, pipeline generation, negotiation, and closing rates.
Client Retention & Experience Teams: Account managers, relationship managers, and CX professionals working to maximize customer loyalty, engagement, and lifetime value.
Commercial Leaders & Executives: Business unit heads, commercial managers, and directors driving digital transformation, cross-functional alignment, and overall revenue growth.
Entrepreneurs & Business Owners: Founders seeking to build scalable digital acquisition channels and repeatable sales systems.
Why Partner with Alister Greene?
• Integrated Marketing and
Sales Approach
Rather than treating digital marketing and sales as separate disciplines, participants learn how to connect both functions across the customer journey.
• Practical, Hands-on
Learning
Participants work through buyer personas, customer journeys, content planning, lead generation campaigns, sales simulations, negotiation exercises, case studies, and action planning.
•
Customer-Centered
Approach
The program places the customer at the center — from understanding needs and buying behavior to creating value, building trust, improving engagement, and developing loyalty.
Empower Your Middle Leadership to Deliver Extraordinary Results
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Product /Courses
- Digital Marketing and Sales Execellence